Teleprompter Rental Presidential Teleprompter | Interrotron Rental | Autocue | 212-219-1075 Wed, 19 Oct 2016 14:43:56 +0000 en-US hourly 1 Infographic: Future Technology Inspired By Films Tue, 18 Oct 2016 20:34:48 +0000 Future Technology Infographic

Future Technology Infographic

Presidential Teleprompter or Confidence Monitor, Which Works Best for Your Event? Tue, 18 Oct 2016 16:04:50 +0000 Parm Girn, Writer, Producer

Parm Girn, Writer. Producer


Live events can be nerve-racking for speakers and performers. They are faced with the task of delivering a speech or singing a song, all while connecting with the audience. Teleprompters allow talent to pay attention to their showmanship rather than to stress over their lines. Using such a device enhances their performance skills. A question we are frequently asked from event coordinators and production managers looking for a teleprompter is “What kind of teleprompter will work for my event?”


The Presidential Teleprompter


Presidential Teleprompter

Presidential Teleprompter


The Presidential Teleprompter is a two-stand set up ideal for events where speakers will be delivering speeches while standing at a podium. As its name suggests, this type of teleprompter is widely used by politicians when giving speeches.




Each prompter stand is placed on either side of the podium. It gives the speaker access to the script from different angles, while he/she stand in place. A monitor placed at the base of the stand projects the script onto the glass panels rigged at the top of the stand. The speaker then only needs to look at the glass panel to read the script!


The Confidence Monitor


Another popular option for live events is the confidence monitor (aka Rock N Roll monitor). These teleprompters are often placed downstage and are best for events where speakers and/or talent will be moving around the stage while addressing the audience.


This teleprompter option can be found in use at a variety of events from panels to concerts to Ted Talks! Talent can walk, run, and jump around the stage as they please and simply look downstage to the monitor in order to view the script/speech/lyrics.


Confidence Monitor

Confidence Monitor

The teleprompter is available in different sizes to accommodate different types of venues and placements – from those that are small enough to fit on a piano’s music rack, to larger monitors that can be placed at large, iconic venues and concert halls.


Although usually placed downstage, the confidence monitor can also be placed at the back-of-the-house via a freestanding setup. This will allow the speaker/performer to view the script by looking behind the audience. The drawback to this setup is that any audience member can turn around and view the text.


The American Movie Company and Teleprompter Rental is a celebrity friendly company that is proud to have prompted for a variety of political figures and A-listers across the nation at live events. If you have any questions regarding teleprompter rentals for your event, feel free to give us a call at 212.219.1075 or email us at!

We look forward to entertaining your questions!

Teleprompter Job With Dr. Ruth For Nabisco Wed, 06 Apr 2016 14:41:41 +0000 Michael Gonzalez, Teleprompter Operator

Michael Gonzalez, Producer/Camera Teleprompter Specialist.

This past week I worked again with one of my favorite clients, Tristan Marciano, of Hungry Man Productions. He and I worked closely together on a series of internal promotional videos for Jaguar LandRover in 2015, and again most recently for their new SUV vehicle lineup for 2016.

Mr. Marciano was the production manager for this particular job – a new national commercial for Nabisco. He was in charge of hiring the crew and chose me as the camera Teleprompter operator. I was so happy to get his call and eager to embark on a new adventure.

The shoot in New Jersey was about an hour and twenty minutes by car from our NYC studio. I was lucky in that my call time was later in the day, so I was able to avoid rush hour traffic. I also prefer taking my vehicle to the set, especially if the distance is far. This allows me to bring along all the necessary backup equipment, including an additional AutoCue Ultra Bright Monitor, extra cabling, and our trusty Manfrotto 560 series tripod.

I arrived at a beautiful Victorian style home and was greeted by a production assistant and given specific directions as to where to unload my equipment and safely park my car. Once I entered the home, I staged my gear next to the camera crew and looked for Mr. Marciano. I found him in one of the many bedrooms of the home, now converted into the official production office.

He was happy to see me (as I was to see him). He stopped his work and introduced me to the Producer of the commercial, the director, the 1st AD (assistant director), the DP (Director of Photography), and the 1st AC (Assistant Camera Woman). It was with her that I would be building our camera and teleprompter rig.

About an hour after my arrival, I met the irrepressible Dr. Ruth. We spent some important prep time together. We went through all of her lines and did some updates with the approval of the agency’s representative on set. The commercial consisted of two 15 second versions and two 30 second versions. I worked closely with our script supervisor as well, to ensure that my prompting was precise and accurate within the allotted time for each version of the commercial.

For this particular shoot we provided our 12 inch Autocue standard teleprompter with the Autocue black mounting bracket, 3 part gold pate sliding system with 15 mm extension rods and our signature QTV ultra bright monitor. The latter was specifically requested by the producer because of Dr. Ruth’s poor eye sight. We shot on a beautiful Arri Alexa XT and on Anamorphic Zoom Lens. We built a very impressive rig, if I say so myself.

Check out these pics!

Arri Alexa XT - Anamorphic Zoom Lens

Arri Alexa XT – Anamorphic Zoom Lens



Signature 12 inch Standard Teleprompter

Signature 12 inch Standard Teleprompter










The commercial was about Nabisco’s “Good Thins”. They are sort of like the popular Wheat Thins snack, only healthier.

Dr. Ruth is such a sweet, irreverent, unfiltered, diminutive, 87 year old lady. She spoke her mind on a number of subjects throughout the day.

Dr. Ruth

Dr. Ruth

At one point during the shoot she blurted out, “The quicker we get this commercial finished, the better all our sex lives will be!” She said that as a joke, of course. Her outburst lightened the mood of this very serious shoot. There was lots of pressure stemming from Nabisco’s advertising agents.

Honestly, I had hoped she had been a bit more risqué. I’ve heard her and have been happily shocked by her when she’s been a guest on the Howard Stern Show. Here, she remained demure and very professional.

Dr. Ruth came into prominence in the 80’s. She had a radio show called “Sexually Speaking”. Apparently, her rise to fame began in the early 60’s when she took a job at Planned Parenthood in Harlem. It was inevitable that discussions about sex would arise. She found herself speaking graphically about the subject without resorting to the usual euphemisms. She saw the dire need for sex education and frank talk about contraception. She was offered a radio show, Sexually Speaking, which became an immediate success and gained a loyal following. It fulfilled a need, not only for accurate information but it became a safe place for people to ask personal questions about sex. Conservative critics were judgmental. They did not approve of her advocacy of contraception and sexual openness. She remained undaunted. She’s reached millions through radio, television and books. She’s contributed to “sexual literacy” around the world over the last several decades. Dr. Ruth has received countless accolades and honorary degrees from prestigious universities. She continues to educate and free people from sexual repression.

It was an unforgettable day on the set with Dr. Ruth, a woman who long ago broke the barrier about a taboo subject, sex. She raised the question about what’s socially acceptable to talk about openly when it comes to sex in America.

Today, given the Internet, YouTube, and other social media, nothing is off limits!

Thanks, as always, for reading.   I am looking forward to seeing you on the next blog!

I would also like to thank our phenomenal chief editor and AMC Producer, Carmen Ventura.  Love to Producer Parm Girn and Bill Milling, the man himself, as well!




Five of the Most Cringe-worthy Teleprompter Flubs Thu, 03 Mar 2016 18:53:44 +0000  

Alison L Loretta

Alison L Loretta, staff writer.









1) Steve Harvey’s Miss Universe Mix-up.

We all remember December’s historic Miss Universe contest when Steve Harvey crowned the wrong contestant. What many people didn’t see was the behind the scene’s snapchat story where he can be heard claiming the teleprompter read the wrong winner!




2) Jaimie Alexander Curses Out Teleprompter Operator!

As if the 2016 Golden Globes weren’t enough of a mess, the Blindspot actress quips “Dude, who’s typing this s–t” after several awkward pauses before reading the nominees for an actor in a limited series or TV movie.



3) Jonah Hill and Margot Robbie Teleprompter Fail.

Yet again, the cursed Golden Globes suffered from a teleprompter fail in 2014. The two Wolf of Wall Street stars approach the mic to present a clip from their film. After some awkward pauses Hill says “I’m not going to lie to you. Right now, they put the wrong stuff on the teleprompter. This is for Aaron Eckhart and Paula Patton.” After some joking they are then handed a yellow paper with their scripted dialogue.


Screen Shot 2016-03-03 at 2.04.56 PM




Watch full video at People Style Watch.


4) Kendall Jenner Forgets How to Read!

While presenting at the Billboard Music Awards in 2014, reality star Jenner was supposed to read 5 Seconds of Summer but instead begins saying One Direction. She laughs it off and said “Guys, I’m the worst reader.” Not the operator’s fault but still unforgettable!


5) Michael Bay Left Stage Mid-show Due to a Teleprompter Malfunction!

‘Transformers’ director was scheduled to speak in Las Vegas as a part of Samsung’s CES 2014 Press Conference. The over excited director spoke too fast, skipping lines causing the teleprompter operator to get lost. Embarrassed, he left Samsung executive Joe Stinziano on stage. Since the event he’s vowed to avoid live shows!



Extra) Anderson Cooper Teleprompter Prank!

We can’t call this a flub but it’s still funny! In 2014 Anderson Cooper’s coworkers pranked him by making the subject of his Ridiculist segment his own candles! While on live TV Cooper realizes his rant based segment has been turned around on him. Laughing he says “This is cold! And you don’t tell me. You let me read it on a teleprompter. Wow. This is new to me.”

Watch the full video at E! Online.

While teleprompter fails are hilarious, make sure your shoot and/or event goes more smoothly than these did! Our Teleprompter Rental Service is the largest not only in New York City but also across the United States. Rentals come with trained operators who will work with your talent to avoid these flubs!

Teleprompter Operator Makes a Pit Stop at Jaguar LandRover, USA Mon, 08 Feb 2016 20:40:24 +0000  

Michael Gonzalez, Teleprompter Operator

Michael Gonzalez, Teleprompter & Interrotron Operator


I love cars! And so I got revved up upon hearing that the American Movie Company, TeleprompterRental and yours truly were hired again to shoot the internal videos of the 2016 line-up for the Jaguar LandRover brand!

Teleprompter setup at Jaguar LandRover USA ,

For an entire week, I drove daily back and forth from Manhattan to Mahwah, New Jersey, the headquarters of Jaguar LandRover North America.

Nigel Goldsack, a prominent producer at the Brainstorm Creative Agency requested my presence. We worked together before and formed a professional, mutually respectful relationship. I was eager to see familiar faces again!

I worked closely with Amy Sheppard, the production coordinator of the shoot who flew in from London.

Each morning I meticulously formatted the scripts to be read directly to camera for every video we shot. Amy and I paid particular attention to updates from the legal department whose input was important. For the rest of the day I was the Teleprompter Operator for Brett Bogart. He holds the position of Chief Facilitator of Jaguar LandRover USA. It was a pleasure to work with such a good friend and our on-camera talent for the shoot.

Teleprompter setup at Jaguar LandRover USA

Teleprompter setup at Jaguar LandRover USA


The new series of videos are for Jaguar’s brand new, mid-size Sport Utility Vehicle
, the Jaguar F-Pace.  To quote their very own description:

The F-PACE takes the Jaguar DNA of legendary performance, handling and luxury, and adds practicality and space. The technologically advanced F-PACE is a performance SUV with maximum driving exhilaration. It also delivers state-of-the-art technology and connectivity. F-PACE has the performance for every road and the capacity for every day. A Jaguar for the driver, a Jaguar for the active lifestyle.

It is curvaceous, powerful, luxurious and my personal SUV dream vehicle!

Teleprompter setup at Jaguar LandRover USA

Teleprompter setup at Jaguar LandRover USA

The videos we made are for salesmen of the brand to be fully informed about all the exterior features, interior design and all the innovative technologies. This familiarity with the vehicle will enable them to speak intelligently about and sell the vehicle with enthusiasm to a prospective buyer.

We also cross-compared two other SUV’s on the market, that are the competition for mid-size luxury SUV’s. They are the Porsche Macan and The BMW X4.  
Both are equal adversaries.

In order to excel at selling the Jaguar F-Pace SUV in the United States, we shot two separate videos informing the sales team about all the features and latest technology featured on the competition. If a likely buyer is looking into purchasing a mid-size luxury vehicle, it is best to understand the rivals

For this particular shoot, I used American Movie Company’s signature 12 inch Professional Autocue Teleprompter with our upgraded HD Ultra bright monitor.

I set the text at the precise margin specification so the eye movement from the teleprompter would be minimal. I also pre-set
 the font and text style according to the talent’s preference. (I had notes from a previous shoot in 
2015 for the Jaguar sports car line-up.) I also packed 75 feet of HDMI cabling for this job. The main reason for bringing this added item was because I knew we would be shooting partially on a tripod (on sticks) but mostly
 on a Dolly Track. Experience taught me to anticipate. Given the specific tracking shots that would reveal the vehicle, it was apparent and very important that I provide enough cabling to extend from the camera/teleprompter rig all the way to where I sat at my laptop. It was from here that I would be scrolling the text from our Script Q4 software.

Lastly, I must make another very important point. Prior to the actual shoot, I spoke in detail to the 1st Assistant Camerawoman (known as the 1st AC). We were to be building the camera and teleprompter rig together. I gave her needed information about the weight of the teleprompter. This device weighed approximately 30 pounds. 
It was crucial for her to know that the teleprompter would add about 17.5 pounds to the front of the camera. It would make it very front heavy. I was prepared to provide 10 pounds of counter balance weights to keep the rig balanced. I always take this extra step and reach out
 to the crew and especially to the DP (Director of Photography). Invariably, my effort is appreciated. It is important to ensure that the camera movement is unhindered by the teleprompter.

Teleprompter setup at Jaguar LandRover USA

Teleprompter setup at Jaguar LandRover USA

When going over the details we made a final request of the 1st AC and that was to provide a 
tripod that would be heavy-duty enough for the rig.

Again, experience in this field was invaluable. I knew what to recommend for use with this teleprompter – a Sachtler Tripod, with a 150-mm ball head, capable of withstanding a weight capacity of 55 pounds. And thus, we had the perfect camera and teleprompter rig!

The shoot went smoothly – no bumps on the road! The parties involved were very pleased with our service and we in turn thoroughly enjoyed working with them.

We will meet again in late 2016 for an update on more vehicles. No wonder Jaguar and our English clients have become favorites of ours.

 TeleprompterRental and these esteemed clients are driven to continue to forge a lasting relationship.

I have to hit the road. Don’t blow a gasket.  (I can’t help myself!)  Just paving the road for the next blog.

Thank you so much for reading my musings.

See you anon on the next blog!


Teleprompter Operator Makes a Pit Stop at Jaguar LandRover, USA

A Presidential Teleprompter Job at MLKNOW – Riverside Church Wed, 20 Jan 2016 22:14:21 +0000  



Michael Gonzalez, Teleprompter Operator

Michael Gonzalez, Teleprompter & Interrotron Operator



Under the aegis of the American Movie Company, I was the Presidential Teleprompter operator at an historic event – the commemoration of Martin Luther King, Jr. at the Riverside Church. It was here that in April of 1967 he delivered one of his most remarkable, impassioned speeches Beyond Vietnam: A Time to Break Silence.



And so it was that on January 18, 2016, the phenomenal Lin Manuel Miranda was one of many to give voice to those immortal words.

To say that I was honored to be at the Riverside Church on this day is an understatement. I met and worked with a plethora of outstanding men and women. Some were already familiar with and had used the Presidential Teleprompter , others needed a refresher course, as it were. All were receptive to my suggestions and eager to perform from the heart.

Ryan Coogler, director of Creed and founder of Black Out for Human Rights, organized a stirring lineup of black Hollywood talent to recite incredibly powerful speeches from Civil Rights heroes, in honor of Martin Luther King Day.


MLKNOW at Riverside Church

MLKNOW at Riverside Church

Among them: Lin Manuel Miranda, the creator and star of Hamilton, currently the most sought-after ticket on Broadway. Chris Rock needs no introduction. He is slated to host the Academy Awards in February. Anika Noni Rose is best known for her Tony Award-winning performance on Broadway in Caroline, or Change and her starring role in Dreamgirls. Michael B. Jordan has had countless roles on television. He is now enjoying the success of his starring role as Adonis Creed, son of fictional boxer, Apollo Creed in the Rocky sequel film Creed. Octavia Spenser, won us over and amused us in her role in the 2011 The Help for which she won the Bafta, Golden Globe, SAG, and an Academy Award for best supporting actress.

I must single out Harry Belafonte, a singer, an actor, and an activist. A legend! I have been impressed by his decades long dedication to civil rights issues. He met Martin Luther King, Jr. in the 1950’s. They became the best of friends and shared the same dreams. Mr. Belafonte was present when MLK gave the “I Have a Dream” speech in Washington, D.C. He visited Martin Luther King, Jr. days before he was assassinated in 1968. Lo these many years have not dampened his spirit and optimism.

Other speakers at the event were also worthy of mention: Condola Rashad, Adepero Oduye, Tessa Thompson and Andre Holland.

Allow me to end this reflective occasion by leaving you with these thoughts:

Even though we face the difficulties of today and tomorrow, I still have a dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together.

With this faith, we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood.

Jon Meacham, one of my favorite historians, writes that, “With a single phrase, Martin Luther King Jr. joined Jefferson and Lincoln in the ranks of men who’ve shaped modern America”.

Am certain we would all agree with that sentiment.


Without question this particular job as a Presidential Teleprompter operator will live with me forever.  I was in the presence of giants (Harry Belafonte) in the civil rights movement and heard the most memorable words etched into the history of the United States.


Permit me to share with you a post from a very close and dear friend about my job as a Presidential Teleprompter operator.

We at the American Movie Company had the singular honor to be a miniscule part of what was an amazing celebration and remembrance of Martin Luther King’s life and accomplishments at the Riverside Church in upper Manhattan on January 18th, 2016.

One of our operators was the Presidential Teleprompter maven at the event. Several of us at the office were informed by Michael Gonzalez, the above referenced professional, in real time, when the LiveStreaming was to begin. We continued to work on our computers with the #MLKNOW event in the background.

Shortly thereafter, we were galvanized! Upon hearing the impassioned rendition by Lin Manuel Miranda of MLK’s “Beyond Vietnam: A Time to Break the Silence” and the equally stirring words of James Baldwin, “My Dungeon Shook “ spoken here with such aplomb by Chris Rock, tears began to flow. This was not a maudlin, mawkish reaction. This was a veritable, intrinsic response to ideas that have not lost their relevance, but rather continue to challenge us. We stopped what we were doing and simply gave in. We listened and allowed those words to awash over us. I apologize if I seem to overstate. I assure you it is sincere.

There were other electrifying speeches reverently rendered by Harry Belafonte, Octavia Spencer, Michael B. Jordan and other luminaries.

This event will be remembered for depicting MLK’s brilliantly conceived ideas and the enduring power of his words.

Martin Luther King, Jr. Day

Teleprompting for NAD – National Association of the Deaf Fri, 13 Nov 2015 22:23:17 +0000 Michael Gonzalez, Teleprompter Specialist

Michael Gonzalez, Producer, Teleprompter Specialist



Teleprompting For The Deaf

This past week American Movie Company & were hired to provide teleprompter services for the 2015 Break Through Awards Gala of NAD (National Association of the Deaf).

I had the important and challenging task of being both the Presidential Teleprompter Operator and assistant director during rehearsal.

I was delighted to be a part of this momentous gala that recognized breakthroughs in the arts, in the media, on Broadway, in technology, and throughout society.




There were six wonderful presentations and impressive honorees with whom I worked closely.  A leading voice at this Awards Gala was the CEO of NAD, Mr. Howard Rosenblum.  He has an impressive resume. He’s been a lawyer for over 25 years and his practice focuses on disability rights and special education law.  He founded the Midwest Center on Law and the Deaf, and served as Board Chair until 2011.  President Barack Obama appointed Mr. Rosenblum to serve on the United States Access Board.

Teleprompting at NAD Break Through Awards Gala

Teleprompting at NAD Break Through Awards Gala

Just to give you an overview, NAD is the oldest national civil rights organization in America, and it is the leading organization advocating on behalf of all deaf and hard of hearing Americans on many issues, including captioning, education and interpreters.

Two of the main people with whom I rehearsed and prompted for were Alexis Kashar and Marlee Matlin.   Both ladies are deaf, beautiful, talented, groundbreakers in their field.   Although I don’t sign, I was able to interact well with them, as they are excellent lip readers, and I am, if I may say so myself, an excellent communicator. The interpreter was able to assist as well.




I came to know that Ms Kashar has had an illustrious career as a civil rights lawyer and a very involved member of the Jewish community. She is the president of the board for the New York based Jewish Deaf Resource Center (JDRC). It is a nationwide organization totally dedicated to enabling deaf and hard of hearing individuals to fully participate in Jewish life. Among her many advocacy involvements is one very dear to her heart. She chairs the public policy committee for NAD.

On this particular night, not only was she one of the hosts, she is credited with planning the entire gala. She also received awards for her recent accomplishments. Alexis has broken barriers as a special education and disability rights attorney, and now has turned her attention to innovating new technology to help redefine access for deaf and hard of hearing people.  She is the consummate role model, if ever there was one.


Marlee Matlin at NAD Break Through Awards Gala

Marlee Matlin at NAD Break Through Awards Gala


Marlee Matlin, is a world renowned American actress that I knew about. I recognized her immediately and was awed by her beauty and affable demeanor. Throughout her long career she has broken through so many stereotypes and has shown the world that deaf people can do anything they want with purpose and tenacity.

She won the Academy Award for Best Actress in a leading role for Children of a Lesser God. In my research I found out she is both the only deaf actress to win this incredibly prestigious award, and is at the age of 21 the youngest thus far.


She also won the Golden Globe Award for Best Actress in a drama for the same film in 1986. Since then, she has been in several movies and starred in numerous television series.   Marlee has also had four Emmy nominations for her work.

Like Alexis Kashar, Marlee Matlin is a role model worthy of emulation.

The indomitable Ms. Matlin has also shown millions of people, to their astonishment, that deaf people can dance! She did very well on Dance with the Stars. She raised one million dollars in one night as a participant on Celebrity Apprentice. I recently saw Marlee on Broadway in Spring Awakening! I highly recommend it. Go see it!

Back to my work and an important part of the night in question – the challenge of teleprompting for the deaf presenters.

Questions come up:

How is it possible to teleprompt for someone who can’t hear? for someone who is signing?

How can you scroll text according to the speed of the presenter signing?

In rehearsals we realized that scrolling the text and teleprompting to the speed of the interpreter would not be a good solution.

This created a delay and confusion.

It became clear that I would have to spend some time training one of the deaf Audio-Visual techs on how to teleprompt.

Luckily, the woman I trained got the hang of text scrolling in about two hours of practice and ended up teleprompting for the speakers who would sign.   I did everything else. Throughout the night I would switch back teleprompting for the other presenters and speakers. This was, by far the most challenging job I’ve had of late. The people involved made it a pleasure.

Just remembered something very funny. Someone on the shoot was talking about Marlee’s sense of humor about her deafness. She’s been known to tell of people calling her and being on the iPhone on Speaker.   After 10 minutes or so they say, “Wait a minute, Marlee, how can you hear me?’” They forget that she always has an interpreter there who is signing to her as they talk. “You know what? I can hear on Wednesdays”, she conveys through the interpreter. Nervous laughter ensues, I am sure.

Now I must sign off.

I hope you enjoyed reading this blog.

See you on the next one!

Logo for

Teleprompting for NAD – National Association of the Deaf

Teleprompting for Taylor Swift – Incredible Things are Happening! Wed, 21 Oct 2015 16:07:09 +0000  

Remembrance of Teleprompter Gigs Past

Headshot of RJ Yenesel wearing a black baseball cap and black shirt.

RJ Yenesel Teleprompter and Interrotron Operator.


I kid you not!  I actually did this Teleprompter job a little over a year ago.  I was at Once Upon a Tart in Soho and saw the madeleines… The aroma was intense… I hark back to that singular experience – teleprompting for Taylor Swift!



I am a lucky guy. Taylor Swift… ‘nuff said.

What a job! We were behind the scenes at a commercial shoot for her new fragrance, Incredible Things.  This is her third perfume! Wonderstruck and Taylor were her first two fragrances.  Due to her popularity and winning personality they have proven to be astonishingly successful.

I was the smiling Teleprompter operator.  I met with the assistant director for quite some time and leisurely went over cues, spacing and script changes together.

The commercial was shot at Pier 59 Studios, a multimedia complex at New York’s Chelsea Piers. It boasts of state-of-the-art technology. I was in awe of it all. This was my first time at Pier 59 and I must say that this kind of environment can spoil a person.

I looked forward to this particular job and meeting the young celebrity known not only for her singing but for falling in love often and writing about its inevitable demise.  Everything was top notch, including private bathrooms, a café and juice bar, professional baristas and bartenders, and an amazing outside lounge with a view of the Hudson River and the imposing Freedom Tower.

Inside Studio 1, the crew was already hard at work when I arrived (on time). Some members of the crew had different schedules. There was a lot of activity in and around the front room. In the closed section, photographers were experimenting with watercolors on glass and taking stills of Taylor.  She, by the way, is as sweet and ethereal as she appears on stage. I was impressed by her behavior and wonderful, sparkling, perky disposition.

Also worthy of note is the range of Taylor’s talent. It extends to art, to painting. In fact, the design of her perfume bottle features her very own watercolor art.

The order of the shoot was stills, video without sound and finally video with sound with the aid of a teleprompter. When the time for the teleprompting portion of the shoot approached, I met with the cameraman and we discussed the best way to mount the prompter.  Everyone was incredibly professional, attentive and cooperative. No egos involved. We were all there to do the best job each of us could do. I know… this is what is expected.

When Taylor entered the room she was clearly in good spirits, and greeted the crew with her seductive smile. Am certain she too was looking forward to being done with a long day of shooting.

We began the session with the voice over.

Life is full of colors… sometimes the most simple things can be the most incredible.

Just open your eyes to the beauty that’s all around you.

Bring to life the most incredible things.

Taylor then revealed the inspiration for the name of her perfume “Incredible Things”.  It is from the lyrics of one of her songs (I’ll let you super fans figure out which one). She likes the idea of showing someone incredible things and her hope is to inspire people to realize their individuality and embrace their talents and as well as their faults.

As I said earlier, the design of the bottle itself derives from her fondness of painting with watercolors. She allowed that she doesn’t paint because she thinks she’s great at it, but rather that she simply enjoys it. She loves the way it makes her feel.

She kept the shoot light with her sense of humor and even entertained the crew with some stellar Debbie Downer impressions.

Her demeanor was cool, showed no anxiety or annoyance, even after several challenging takes. Instead of becoming frustrated and recalcitrant she remained calm and seemed determined to read the teleprompter effortlessly. She nailed it!

Overall, it was a great experience. The word “professional” is sometimes over used, but in this case it is absolutely an apt word to describe the crew and Taylor herself. Everyone was spellbound by her beauty and affability. I am now a fan as well.

Happily, I am still working at American Movie Company and going out on exciting teleprompter gigs such as this one.

Teleprompting for Taylor Swift – Incredible Things Did Happen!


Logo for


Jon Batiste and Stay Human at Webster Hall Thu, 15 Oct 2015 15:23:00 +0000  

Jon Batiste and Stay Human

at Webster Hall


Alex Anderson

Alex Anderson, Event Producer.


This summer, I discovered a new app called DoNYC, which is part of the DoStuff network. The app aggregates a multitude of events throughout the 5 boroughs, providing information to its users about where, when, and what is going on in the city. Personally, as an avid concert goer, I am always looking for new venues and bands to see, so it’s helpful to have an app to do the work for me.

As I was perusing the app, I discovered that Jon Batiste and Stay Human were playing at Webster Hall. I entered a ticket giveaway, and to my surprise, I actually won 2 free tickets to the show!

I have become a fan of Jon Batiste since he was named the music director and bandleader of The Late Show with Stephen Colbert. I think Colbert is one of the wittiest, most intelligent talk show hosts on-air today and have been extremely impressed with his show in its first month. Batiste compliments Colbert by interjecting music into the comedy pieces. The house band, Stay Human, is similarly talented in their ability to play alongside a rotating string of musical acts that perform every night. I was thrilled to win the tickets to experience their performance live.

The band did not disappoint. They played a mix of classic jazz tributes, rock and roll anthems, and original songs. Their energetic performance engaged the crowd, who jammed along to the funky rhythms and sang the catchy tunes. Jon is an extremely talented musician who alternated playing multiple instruments throughout the night.   Most notably, he regaled us by playing the melodica, his signature instrument. It is also known as a blow-organ, or key-flute. It has a musical keyboard on top and is played by blowing air through a mouthpiece on the side. Melodicas are rather small and portable. A friend of mine actually saw Jon Batiste carrying one in Washington Square Park.


Jon Batiste in Washington Square Park


Jon Batiste in Washington Square Park












Eddie Barbash gave a standout performance on the saxophone. Aside from his eye-catching handlebar mustache, Eddie exuded passion during his solo sax feature.

By far the best part of the evening was the end of the show. The band entered the crowd and formed a jazz line to bring their tunes to the entire house. The audience picked up on their energy, dancing and clapping along to the beats. Everyone exiting the venue did so with a smile on their face. While I typically frequent rock concerts, this performance was notable and I look forward to attending more jazz shows like this one. I can’t wait to see more of Jon Batiste and Stay Human on Colbert’s show! Thanks to doNYC for the tickets and for an incredible evening on the town.

I somehow also managed to mix business with pleasure. I met several people and in the midst of the usual platitudes, I mentioned that I work with the American Movie Company and its subsidiaries, and WebCasting NYC. Who knows… they may not remain peripheral acquaintances but might become clients!

Life is good.


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Teleprompting at September 11th Memorial Museum Wed, 14 Oct 2015 14:35:43 +0000 Michael Gonzalez, Teleprompter Operator

Written by Michael Gonzalez, Producer & Teleprompter Specialist


This past week I had the honor of teleprompting for the former Prime Minister of the UK, Tony Blair. The occasion was a private event under the auspices of the Tony Blair Faith Foundation.



Tony Blair at Religion and Geopolitics event

Tony Blair at Religion and Geopolitics event in NYC.

It took place at the National September 11 Memorial Museum. This site was chosen in part because it stands as a reminder that the world will “never forget” the terrorist attack on that frightful day.


National September11th Memorial Museum

National 9/11 Memorial Museum


The National September 11 Memorial is a tribute to the the nearly 3,000 people killed in the terror attacks of September 11, 2001.

It is well worth a visit.  The twin reflecting pools sit exactly where the Twin Towers once stood majestically.

On the edges of the pools are bronze panels inscribed with the names of all who perished.

More than 90 countries lost citizens in this brazen, dastard attack.




BBC America was filming the live coverage of Mr. Blair’s speech and Q & A afterwards. The topic was Religion and Geopolitics, the main focus of Mr. Blair’s interfaith charitable foundation.

I arrived a day in advance to obtain all the proper credentials at the heavily guarded Freedom Tower in downtown Manhattan.

After that, I met the head of the Audiovisual Department for the Memorial Museum.   We discussed the best way to set up the Presidential Teleprompters.

Presidential Teleprompter

Presidential Teleprompter


Nothing complicated here, it is placed on the left and right corners of the main podium.   Said setup went according to plan. Our clients were duly impressed with the unobtrusive, aesthetically pleasing setup.

Mr. Tony Blair, experienced both in terms of politics and public speaking, would address the nation and, indeed, the world on Geopolitics and Religion from here.

I worked closely with Claire Lorentzen, an accomplished professional in many areas. She is currently the project manager of the Tony Blair Faith Foundation and in charge of this particular live event.  She was eager to help in any way she could.


We went over several aspects of the event and made a point of measuring the one-way glass mirrors and calculated that they had to be at a perfect 54 degree angle given Mr. Blair’s height of 6 feet 2 inches exactly. It was a pleasure to interact with her.

On the day of the event I arrived an hour early to verify that all was in perfect working order.

I went through and performed all the usual back-up duties. I checked the power supplies of the two to one VGA converters, safely gaffed taped 100 feet of cabling across the lining of the floor wall to the area from where I was teleprompting, and lastly, carefully fastened all my 6 plug-ins for redundancy.

I was given the speech only 20 minutes prior to the live event and had a lot of formatting to do rather quickly.

The client apologized for the lateness, but it was out of her control. At the last minute changes were made. She could not give me the document any sooner. It was up to me to work quickly and accurately. I remain calm in these situations. I’ve learned to work fast and adjust to any situation over the years. Experience does count! I had to proof read and reformat the script for the thirty minute speech for the Script Q teleprompter software. The live speech being filmed was beginning in twenty minutes. Time is of the essence, as they say. It worked out well, I am happy to say.

I was amazed and excited to have a full 5 minutes with the affable Tony Blair one-on-one. We took a cursory look at the speech, made a few edits, and we felt ready to go! I took another second to adjust the poles of Presidential Teleprompter poles and that was it!

Mr. Blair shook my hand, said it was nice to meet me. I returned the sentiment and we went to work.  Teleprompting for such dignitaries is always interesting and I must admit often feel awe struck!

His impassioned speech dealt mostly with the terrorist attack of September 11th, 2001 and how it changed and destroyed lives.  Of course, he talked about the ramifications of such a cowardly, destructive act. Reverberations are felt today worldwide.

It was personally difficult to be there without feeling an immense emotional connection to the victims, all the families, what my city went through and remembering the close friends I lost that day.

Mr. Blair spoke eloquently and passionately about his foundation. Its stated goal is: “We provide the practical support required to counter religious prejudice, conflict and extremism in order to promote open-minded and stable societies.”

It is now active in over 20 countries. A lot of his initiatives focus on religion and geopolitics and their relationship to the connected issues of terrorism.

The dedicated Mr. Blair closed his speech by adding: “…To deny the religious dimension of terrorism is to misunderstand the problem and therefore inevitably misconceive the solution. This perversion of Islam can and will be consigned to the same junkyard of mistaken ideology as the secular ones of the 20th Century. But it has to be defeated. And to defeat it, we must first understand it”.

I think this is an interesting approach to defeating terrorism.   I was happy to be a small part of this historic day.

I trust you’ll enjoy them.

Thanks for reading. Look out for my next blog!

Check out our Presidential Teleprompter setup and images from the actual event.


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